Katie Halford, founder of vintage-inspired lingerie label What Katie Did, which creates glamorous underwear from s and s patterns and materials, says, "Only 10 years ago it was nearly impossible to find anything bigger than a D cup on the high street, and things have certainly improved. In , the average age for menstruation was 16; by the end of the century it was coming down to Fitters are like boob whisperers, their pronouncements made on look and feel as well as measuring. You take a tape measure and wrap it round your chest at the lowest point where a bra sits. You record this figure in inches. At least, for now, it seems the majority of women are pleased to discover their hidden assets.
Johanna. Age: 32.
Women are happy about this.
Kora. Age: 32.
Really no reason to cover those big bouncy breasts
It may be that if you get an exposure to xenoestrogens at a young age there may be an even more profound effect. Modern bras may be feats of engineering, but all women know that if you want to buy a bigger cup size, there are easy ways to do so. They may yet be revealed to have wreaked havoc on the biology of the human race in the imminent future, but right now there's apparently not enough conclusive proof to say either way. Egged on by TV stylists, such as Gok Wan and Trinny and Susannah, who've long been rhapsodising over the merits of a well-fitted bra and the wonders they work on your shape and posture, more and more women are doing this. There are various other theories posited in the media for this bosom expansion. You take a tape measure and wrap it round your chest at the lowest point where a bra sits.